SOCIAL
MEDIA
WORKSHOPS

Elevate Your Social Media Skills in Just 2 Hours a Week

At our hands-on social media content creation workshops, you'll enjoy personalized attention and meaningful interactions in a small group setting of just eight students. With a flexible schedule that works around your life, you can explore your passion for visual storytelling and audience engagement without the high costs of a university program. Our curriculum is tailored to your unique interests and skill level, allowing you to test the waters before committing to a full-time creative career.

CONTENT CREATION WORKSHOP

In this comprehensive videography workshop, you will dive into the art of visual storytelling. You'll explore both long-form and short-form content creation, covering essential techniques like equipment selection, framing, lighting, and composition. Additionally, you'll learn how to unlock strategies for maximum audience engagement and impact through targeted content approaches.

The overarching goal of this workshop is to empower you to become a proficient, independent content creator. You'll gain hands-on experience in editing using the latest software and tools, mastering the technical aspects of production. Ultimately, you'll develop a well-rounded skill set that enables you to effectively communicate your ideas and narratives across various media platforms, resonating with your intended audience.

TOPICS THAT WILL BE COVERED INCLUDE

  • Defining your target audience and personas

  • Aligning content with brand identity and goals

  • Developing an effective content calendar

  • Repurposing content across multiple platforms

  • Designing eye-catching visual assets

  • Optimizing images, videos, and graphics

  • Incorporating motion graphics and animations

  • Leveraging user-generated content

  • Mastering the features and algorithms of top social media platforms

  • Optimizing content for mobile-first experiences

  • Leveraging platform-specific content formats (e.g., Stories, Reels, TikTok)

  • Analyzing platform analytics and performance metrics

  • Utilizing paid social media advertising

  • Collaborating with influencers and brand ambassadors

  • Implementing effective cross-promotion tactics

  • Measuring and optimizing content performance

VIDEOGRAPHY AND ENGAGEMENT WORKSHOP

In this immersive videography workshop, you will delve into the art of visual storytelling. You'll explore both long-form and short-form content creation, covering essential techniques like equipment selection, framing, lighting, and composition.

Throughout the weekly two-hour sessions, you'll gain hands-on experience in content editing using the latest software, tools, and visual effects. The curriculum will be tailored to your individual interests and skill levels, allowing you to actively participate and accelerate your growth as a videographer.

The ultimate goal of this workshop is to transform you into a proficient, independent video content creator. You'll develop the ability to handle all aspects of production, from conceptualization to the final edit, and employ proven strategies to captivate your audience.

TOPICS THAT WILL BE COVERED INCLUDE

  • Camera selection and operation

  • Framing and composition techniques

  • Lighting setup and management

  • Audio capture and optimization

  • Narrative structure and pacing

  • Storyboarding and pre-production planning

  • Cinematic shot sequences and transitions

  • Creative use of camera angles and movement

  • Nonlinear editing software and workflows

  • Video editing principles and techniques

  • Color grading and visual effects

  • Audio editing and mixing

  • Identifying target audience and their preferences

  • Crafting compelling video content for social media

  • Optimizing video titles, descriptions, and thumbnails

  • Leveraging social media platforms and trends

“At Extreme Institute, our goal is to empower aspiring social media personalities and producers to unleash their creative potential.”

— DAVID GILLAM, Instructor

YOUR WORKSHOP INSTRUCTORS

  • DAVID GILLAM

    VIDEO ENGINEER/INSTRUCTOR

    David Gillam is known as the "Violin Guy" to millions online. He graduated from Missouri Baptist University, where he honed his passion for songwriting and song engineering at Shock City Studios. David has always been adamant about creating unique content for his audience, gaining thousands of online followers and amassing upwards of 20 million views across his social platforms. With his firsthand experience, David is here to guide you through social media and content creation.